I'm an experienced marketer helping early and growth-stage startups build and scale their demand generation initiatives, driving pipeline metrics across various inbound and outbound channels to deliver quality leads to Sales.
Rooted in a communications/PR background, I bring a unique perspective and skill set to marketing campaigns. With a heavy focus on compelling, well-written and highly targeted content, I've successfully launched integrated content-driven campaigns across multiple channels -- from the website and blog to social media and press coverage -- to drive lead generation and brand awareness.
My specialties include: paid media, marketing operations (marketing automation & CRM), content marketing, sales enablement, sales & marketing alignment, lead generation, ABM (account-based marketing), website content, blog & social media strategy
Software EXPERIENCE
AdWords
HubSpot
Marketo
Pardot
Salesforce
Outreach