Helping early and growth-stage startups build and scale their demand generation initiatives
Marketing Operations
Marketing automation system set up & management (advanced in Marketo, HubSpot & Pardot), including CRM integrations (Salesforce and HubSpot experience)
Lead capture: landing pages and forms
Lead flow and routing
Campaign and lead source tracking
Content Marketing
Promotion of various offers (eBooks, guides, whitepapers, studies, webinars, etc.)
Promotional copy for landing pages, emails, ads, social posts, etc.
Repurpose long-form content into short-form content like blog posts, emails, social posts, etc.
Email Marketing
House list management
Regular email campaigns / newsletters
House list drops for new content / offers
Nurture flows
Paid Media
Campaign planning, execution and reporting for paid search and paid social media, including Facebook, LinkedIn, Twitter and Instagram
Complete vendor management (3rd party lead gen vendors, sponsored newsletters, other agencies/contractors as needed)
Ad copy
Asset creation
Sales Alignment
Creation of and defining funnel stages
Lead / MQL definitions (qualifications)
Service Level Agreements (SLAs) for Sales & Marketing
Outbound Sales & Named Account Support
Email campaigns
Direct mail
Targeted content
Event planning and execution (conference sponsorships, private dinners, happy hours, etc.)
